You're going to be seeing a lot of the American Red Cross around Western New York soon! At a reception last night here at our beautiful Clement Mansion headquarters, our friends from the Blood Services Region kicked off their "Proud to Be" campaign, designed to raise awareness of the unique contributions the Red Cross makes in this community. The campaign will run throughout 2012 and highlights 35 Erie and Niagara County residents who work with and support the American Red Cross.
"It's a very good time to remember those who have been there through the good and the bad, and for the past 100 years, the American Red Cross has remained a steadfast member of the Western New York community," said Kay E. Schwartz, CEO, American Red Cross Blood Services, New York-Penn Region.
Western New Yorkers residents joined representatives from the Blood Services Region and this Chapter here last night to enjoy uniquely Buffalo foods (the beef-on-weck and home-baked desserts were especially delicious!) while several "Proud to Be" campaign participants spoke about their experiences with the Red Cross. We also got a sneak-peak at the "I am Buffalo, I am the Red Cross" materials you'll be seeing on billboards, at bus stations, and in the media throughout the coming months. The pictures and testimonials are an amazing testament to the long-standing commitment of the Red Cross in Western New York, and we're excited to see that message spread that message throughout the area.
This campaign focuses on our Blood Services Region, but we're "Proud to Be" Western New Yorkers here at the Chapter as well, and we look forward to working together as One Red Cross to continue providing life-saving services to this incredible community!